Available for freelance & consulting

Muhammad
Faizan

Sr. Data Analyst  /  Sr. BI Engineer

I connect fragmented data sources into one centralized KPI Dashboard — turning confusion into clarity and raw data into revenue-driving decisions.

View My Work Contact Me
Muhammad Faizan — Sr. Data Analyst & BI Engineer

Data that tells a story.
Decisions that move the needle.

With 5+ years of hands-on experience across Ecommerce, Fintech, Banking, Pharma, and Health, I specialize in turning fragmented, siloed data into unified intelligence. As a Salesforce Certified Tableau Data Analyst and Microsoft Certified Power BI Data Analyst, I architect BI ecosystems — from raw data ingestion and ETL pipelines to live executive dashboards — that empower leadership to make faster, smarter decisions.

5+
Years experience
50+
Dashboards delivered
5
Industries served
Certifications
2025 Salesforce Certified Tableau Data Analyst
2025 Salesforce Certified Tableau Desktop Foundations
2025 Zach Wilson's Data Engineering Bootcamp
2024 Databricks Accredited Lakehouse Fundamentals
2023 Microsoft Certified Power BI Data Analyst
📊 Power BI Desktop & Services
📈 Tableau Desktop & Cloud
🗄️ SQL (Advanced)
🐍 Python & PySpark
⚙️ Azure Data Factory
❄️ Snowflake / Redshift
☁️ Azure · AWS · GCP
🧱 Microsoft Fabric
🔷 DAX & Data Modeling
🗃️ Star & Snowflake Schema
🔗 ETL / ELT Pipelines
🤖 Tableau AI / Tableau Pulse
What I Do

Services built for
data-driven businesses.

End-to-end analytics and BI solutions — from raw data ingestion to boardroom-ready dashboards.

🔍
Data Analysis

Deep-dive exploratory analysis to surface patterns, anomalies, and opportunities hidden in your data. I translate numbers into narratives that non-technical stakeholders can act on — from cohort analysis to executive performance reviews.

PythonSQLBigQueryPySpark
🏗️
BI Development

Full-stack BI architecture — data modeling, ETL pipeline design via Azure Data Factory, cloud data warehouse setup (Snowflake, Redshift, Synapse), and live-refreshing reports integrated into your existing workflows.

Power BITableauADFFabric
📊
Dashboard Design

Centralized KPI dashboards that unify fragmented sources — SAP, Odoo, cloud files, APIs — into a single source of truth. Built for speed, clarity, and executive decision-making at a glance. Including Tableau AI & Pulse integration.

KPI DesignDAXTableau Pulse
🧭
Data Strategy & Training

Advisory consulting to define your metrics framework, build a governance roadmap, and upskill your teams. I run end-user training workshops and help organizations migrate from Excel / Crystal Reports to modern BI platforms.

ConsultingTrainingMigration

Featured projects.

A selection of real-world engagements across industries where data drove measurable impact.

01

Global Super Store Analysis — Tableau

$12M in sales. One dashboard. Every answer. Developed an interactive Tableau dashboard analyzing Global Superstore's worldwide sales performance. Uncovers key insights across sales, profit, shipping efficiency, and customer segments — broken down by region, category, and market — empowering data-driven decision-making through dynamic filters and visual storytelling.

⚡ Visualizing global retail performance across markets, categories, and segments — at a glance.
TableauSQLExcel
View on Tableau Public ↗
02

F&B Sales Target Intelligence — Revenue vs. Reality

Developed an interactive Power BI dashboard analyzing revenue performance against targets across retail, distributor, and online channels. Features a dynamic "What If?" pricing simulator — modeling how a 1% change in unit price reshapes revenue outcomes — while tracking year-over-year channel trends from 2017 to 2019.

📊 50% to target. One slider. Infinite strategic possibilities.
Power BIPower QueryExcel
View on Power BI Public ↗
03

Global Superstore — Period Performance Tracker

Developed an interactive Power BI dashboard centered around dynamic period comparison for Global Superstore's retail operations. Users can switch reporting periods on the fly — instantly revealing current KPIs against the same period last year and prior month — supported by top 10 breakdowns across countries, customers, and products.

🚀 Switch the period. Instantly see how today compares to yesterday's best.
Power BIAzure SQLDAX
View on Power BI Public ↗
04

HR Analytics Dashboard - Executive Summary

Developed an interactive Tableau HR Analytics dashboard designed to help executives understand and combat rising employee attrition. The dashboard tracks attrition trends month-over-month and year-over-year — revealing a critical 120% spike from 2021 to 2022 — while breaking down attrition rates by job role, department, and job satisfaction levels to pinpoint where talent loss is most severe and where intervention is needed most.

📈 Attrition doubled in a year. This dashboard shows exactly where, why, and who.
TableauAWS RedshiftMySQL
View on Tableau Public ↗
05

Tokyo Olympics 2021 — Global Athletic Intelligence

Designed an advanced Tableau infographic visualizing the Tokyo Olympics 2021 — featuring a custom-engineered geographic arc flow map that traces every participating nation's journey to Tokyo, sized by medal performance. Built beyond Tableau's native capabilities using advanced data densification and path calculations, the dashboard surfaces global athlete distribution, medal standings, and participation rankings — transforming raw Olympic data into a visually compelling, competition-grade analytical story.

⚙️ Every nation. Every medal. Hand-engineered in a tool that wasn't designed for this.
TableauPrep BuilderCSVs
View on Tableau Public ↗
06

Google Merchandis Dashboard - End-to-End GA4 Ecommerce Analytics Project

Built a complete ecommerce analytics pipeline using GA4 sample data — from raw BigQuery ingestion through advanced SQL transformations to a stakeholder-ready Looker Studio dashboard. Engineered structured data models to untangle GA4's complex nested exports, resolving session and item-level duplication while delivering reliable funnel KPIs across traffic sources, devices, geographies, and product performance.

🎯 Raw event data to boardroom-ready insights — engineered from scratch on Google Cloud.
Google AnalyticsBigQuery - GCPLooker Studio
View on GitHub ↗

What clients say.

★★★★★
"

Faizan took what felt like an impossible data mess across our banking systems and turned it into a live Tableau dashboard that our entire leadership team now opens every morning. The clarity it brought to our decision-making was immediate.

SR
Sara R.
Head of Operations, Fintech Lending Company
★★★★★
"

Faizan doesn't just deliver reports — he thinks strategically. He redesigned our entire Power BI reporting stack, reduced manual reporting by 30%, and our analysts now spend their time actually analyzing instead of cleaning data pipelines.

AK
Ahmed K.
VP Analytics, E-commerce Group
★★★★★
"

Exceptional Tableau architect and communicator. He ran training workshops for our entire team and built a BI environment our non-technical stakeholders actually use. The Tableau Pulse implementation was a game changer for our executives.

NM
Nadia M.
Director of Analytics, Healthcare Group

Career timeline.

Feb 2025 — Present
Senior BI Consultant
Addo AI · Lahore, Pakistan

Lead Tableau architect managing full project lifecycle using Agile methodologies. Meet stakeholders to define KPIs and BI requirements. Reduced reporting time by 30% through workflow automation. Enabled Tableau AI Agent, implemented Tableau Pulse leveraging Tableau Next license, and monitor Tableau Cloud (scheduled jobs, extract refresh failures, subscriptions). Also handle ETL on Azure Data Factory and work hands-on with Microsoft Fabric.

Tableau CloudTableau AITableau PulseAzure Data FactoryMicrosoft FabricPower BI
Nov 2024 — Feb 2025
Senior Tableau Consultant
ShopDev, LLC · Lahore, Pakistan

Banking domain focus — built lender amount tracking systems for multiple banks. Integrated SAP BO, Odoo, AWS Cloud Excel, and CSVs with Tableau. Collected API data via Azure Data Factory into Azure Data Lake Gen2 and Amazon S3. Orchestrated transition to a new analytics platform, enhancing reporting capabilities by 25%. Built Star/Snowflake schema models and implemented incremental refresh on large datasets.

TableauSAP BOAzure Data FactoryAWS S3SQL
Jan 2024 — Nov 2024
Senior Business Intelligence Developer
Lookthru · Remote, Pakistan

Developed and maintained interactive performance dashboards in Tableau and Power BI with complex KPIs, DAX functions, and ETL pipelines. Connected Azure Synapse, Azure SQL, Excel, flat files, and APIs. Built variance reports, migrated Crystal Reports and Excel to Power BI/Tableau, created Power BI Apps for organization-wide report sharing, and collaborated with DWH team on BI asset integration.

Power BITableauDAXAzure SynapseETL
Dec 2021 — Jan 2024
Tableau Consultant / Power BI Developer
Systems Limited · Multan, Pakistan

Multi-client engagement — Mattress Firm (Tableau digital analytics, BigQuery, C-level reporting on $100M operations), Unity Development Company Qatar (Power BI support, data mart modeling, RLS roles, gateway setup), Abu Dhabi Islamic Bank UAE (interactive banking dashboards, DAX measures, Power BI Services automation), and Gerry's Dnata (end-to-end Tableau cargo lifecycle BI from scratch to production).

TableauPower BIBigQueryDAXSQLRLS
Aug 2020 — Dec 2021
Data Analyst
The Entertainer · Lahore, Pakistan

Created interactive Tableau dashboards with quick filters, parameters, and sets from Azure MSSQL data warehouses. Wrote PySpark code on Databricks for data cleansing and analysis. Handled Tableau admin activities, managed server user activity, and delivered complex ad hoc reports with advanced calculations, parameters, and background maps.

TableauPySparkDatabricksAzure SQLSQL

Let's work together.

Have a data challenge? Ready to centralize your KPIs? I'd love to hear about your project.

Whether you need a one-off dashboard, a full BI overhaul, or ongoing data consulting, I work closely with clients to deliver solutions that actually get used. Drop me a message and I'll get back to you within 24 hours.

+92 333 614 4504 faizan.iftikhar2@gmail.com LinkedIn Profile